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MAJSTERSZTYK Wódka Kraftowa

Showcasing creativity
Through outstanding project design
Image Title

MAJSTERSZTYK – CRAFT VODKA A tribute to Polish distilling craftsmanship

Brand foundation: craftsmanship first
Majstersztyk is a craft vodka inspired by the spirit of small workshops and slow, careful production. Designed by Jurand Pawłowski, the bottle and label reflect this ethos through illustration, typography and visual structure.
Illustration that tells the story of craft
At the core of the project lies a meticulously drawn illustration of distillation equipment. It functions not as decoration but as a technical narrative, echoing historical engravings. Its detail reinforces:
  • respect for traditional craftsmanship,
  • the labour behind distillation,
  • authenticity of small-batch production,
  • the precision of every stage of the process.
The artwork is meant to feel hand-made, not manufactured.
Typography inspired by workshop signage
The MAJSTERSZTYK logo and custom type solutions draw from:
  • old workshop signs,
  • industrial plaques,
  • early 20th-century factory lettering.
The typography is bold, honest and straightforward – exactly what the product stands for.
Three expressions of the same philosophy
Each variant – Polish Grains, Polish Potato, Elderflower Hugo – carries its own colour accent and adjusted composition of illustrations. But all of them share one principle: celebrating Polish raw materials and true distilling craftsmanship.
Outcome
Majstersztyk visually embodies what it truly is: a precise, honest, craft-made vodka. The bottle feels like an object from a real workshop – solid, tactile and rooted in tradition.
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