DanoneFantasia
Showcasing creativity
Through outstanding project design
DANONE FANTASIA – TWO-PHASE YOGURT The art of mixing. The art of choosing.
-
Product concept: two worlds, one experience
- Danone Fantasia features a dual-compartment cup — one side filled with smooth yogurt, the other with a vibrant fruit mousse, tailored to specific flavours:
strawberry, blackberry, peach, cherry and blueberry.
The product invites choice:
- enjoy the mousse on its own,
- mix it with yogurt,
- control flavour intensity and colour.
-
Watercolour as emotional language
- The visual identity is inspired by watercolour painting — a medium defined by flow, blending and unpredictability.
This choice reflects the experience itself:
- mixing yogurt and fruit creates a burst of colours,
- hues merge organically,
- every movement produces a unique visual result.
-
Packaging as an invitation to play
- Rather than illustrating flavour literally, the packaging interprets it.
Painterly colour washes, expressive brush strokes and juicy fruit accents create a world where:
- food becomes a visual experience,
- the consumer becomes a co-creator,
- an everyday snack turns into a creative moment.
-
Express yourself freely
- Fantasia celebrates freedom of choice: mix it your way, or don’t mix at all. Just like in art, there is no single right approach. It’s a yogurt that embraces individuality, spontaneity and joyful experimentation.
-
Outcome
- The result is a light, colourful and expressive package — a visual manifesto of creativity and fun. Danone Fantasia stands out on shelf not only through function, but through emotion and artistic energy, engaging the senses even before the first spoonful.
