Beer label design2014-2018

Private label brand for Biedronka (Jeronimo Martins)

Kustosz is a private label beer brand created for the Biedronka retail chain. The goal was to deliver a clear, trustworthy and traditional visual identity within the mainstream lager category.

The label design draws from classic brewing aesthetics - medal-like layouts, strong typography and warm colour tones - conveying reliability, simplicity and everyday appeal.

The result is a packaging design that ensures strong shelf visibility, clear style communication and broad consumer trust.

Marka własna sieci Biedronka (Jeronimo Martins)

Czeladnik is a private label beer designed around a craft-inspired, traditional brewing narrative. The label’s central figure — the journeyman — symbolises craftsmanship, learning and honest brewing tradition.

The visual identity relies on classic label composition, medal-style layout and strong typography, creating an impression of authenticity and everyday quality.

The design ensures clear shelf presence, immediate style recognition and broad consumer appeal within the mainstream lager category.

Private label brand for Biedronka (Jeronimo Martins)

Bednarskie is a private label beer inspired by the craft heritage of brewing.

The name and visual language reference the cooper’s trade — a traditional craft closely linked to beer production and maturation.

The label features a classic layout, dark colour palette and refined typography, conveying solidity, experience and original quality while maintaining strong shelf visibility and clear category recognition.