studio

My name is Jurand Pawłowski, and I am a brand and packaging designer with over twenty years of professional experience. I work across FMCG and premium spirits, collaborating with both global companies and independent craft brands to create distinctive, clear, and credible brand identities.

I approach design as a form of storytelling. Every brand carries its own narrative, cultural context, and emotional depth that must be translated into a coherent visual language — from logos and packaging to key visuals and communication assets. Clarity, information hierarchy, and attention to detail are central to my process, as they define how a product performs on the shelf and how it is perceived by consumers.

My work combines traditional design craftsmanship with contemporary tools, including AI-driven creative workflows. I treat artificial intelligence not as a substitute for creative thinking, but as a strategic instrument that enhances exploration, strengthens narrative, and expands the possibilities of modern brand communication.

I focus on creating work that is refined, functional, and strategically grounded. My goal is to design brands that resonate — building emotion, trust, and long-term value through thoughtful, purposeful design.